The industry believes that, BIGSTEP mainly for high-end crowd, this part of the market has gradually become saturated to enhance the limited space. In other words, nike free 7.0 Group only bigger is not enough, how stronger, how the market development, resources, how to integrate a big challenge. In addition, Nike own brand positioning should also consider to expand the business area at the same time, Nike new business must consider how to be consistent with its own brand positioning.
Baosheng international leading position in the business of nike air max 2011 business is also facing the same “challenge “. Pou Sheng International is not just dealers, or the sole agent of some international brands in China, so it can get higher returns than the average dealer, but in 2009, Nike recovered from the Pou Sheng International Converse brand of China’s total power of attorney, authorization to change for exclusive distribution in China, not only reduced earnings also have impacted the operation of the Nike international.
It can be seen that the agent’s own production of nike free 5.0 products and manufacturers in the dialogue is always in a more passive posture. Competitors, Nike Internet sales is so advanced, not to mention compared to the store, internet shop cost almost negligible not. Nike agent in fact more than in an internal and external problems of fierce competition, if not strengthen its own added value, strengthening the mechanisms of synergy with the production of Nike corporate strategy, pure agent status after all, would one day come to an end.