Four years ago, in the eyes of all China Nike Air Max entrepreneurs, the Beijing Olympic Games is undoubtedly a ” cash cow “., No matter which Nike enterprises, and the Olympic Games ” beak “, no doubt, to the plated layer of gold, it means that boarded the international stage. But the excitement and glory always half past one, four years later, when another session of the Olympic advent, Nike entrepreneurs was struggling back and forth to cope with the financial crisis, at the same time examine the Olympic Games can bring Chinese enterprises, such as the 2008 years, the Nike fame.
The final analysis, international marketing channels, the world’s most advanced technology of nike free run shoes products just invested heavily to become a half a sponsor, can not let China Nike companies to fully share the fruits of victory in the Olympic Games, but not allow Chinese enterprises to internationalize. Therefore, reporters are more willing to put in front of this “cold”, understood as a low-key, sensible and rest, Nike enterprise seems to have been aware of this.
According to Xiamen Customs statistics, in the first half of this year, the import and export of private nike shox enterprises in Fujian Province $ 26.56 billion, an increase of 17.5 percent over last year (below), 5.3 percentage points higher than the same period in Fujian Province, the overall growth of foreign trade, accounting for the same period in Fujian foreign trade total value of 37.6%. Nike imported $ 5.87 billion, an increase of 7.4%; the Nike exported $ 20.69 billion, an increase of 20.7%.